Forrester Research NewsLatest News On Forrester Research Apple's new CEO Ternus is a low profile hardware veteran4/21/2026 5:30 AM Apple to unveil new iPhone lineup9/8/2025 11:22 PM Google launches its new Pixel 10 phones8/20/2025 6:54 PM Yes, more and more celebrities are entering the phone business. Here's why6/18/2025 6:52 PM Apple heads into annual showcase reeling from AI missteps, tech upheaval and Trump's trade war6/8/2025 10:38 PM Apple has few incentives to start making iPhones in U.S., despite Trump's trade war with China4/10/2025 10:49 AM Apple poised to launch its late start in the AI race with ambitions to overtake the early leaders6/9/2024 10:17 PM